Liverpool have officially unveiled their 2020-21 season kit fashioned by Nike
The Reds agreed a deal with the American sportswear company last year after ending a contract extension saga with former supplier New Balance.
After publishing the brand's new design on Saturday, fans of the Anfield club took to social media to make cheeky comments about the hike in the clothes' price.
It was gathered that a ’stadium’ version of the top (shirt) the players will wear, which is now available for preorder, is purchased for £69.95 without the shorts and socks, with the official version coming in at just under £100.
One fan said: "How are you charging 100 quid for the jersey an selling basically a fake one for £70 it’s daylight robbery how can you do that.”
A second added: "I actually live in Liverpool and we're being asked to pay £100.... not a chance that's selling well this year!"
A third wrote: “I knew it was coming out today! Any need why it's £70 though.”
Some of the Anfield faithfuls were not only put off by the increase in price but also slammed an 'alleged' poor design of the Jersey.
one supporter wrote: "It's grown on me but there were so many far more gorgeous concept kits posted on here by people who absolutely and definitely need to be employed by Nike!"
A second added: "This is truly awful. Wrong red, looks tacky."
A third said: "Bland, lacking imagination. So disappointing."