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    Wednesday, 7 September 2022

    Liverpool expected matchday revenue to grow to £100m

    Liverpool are set to beat a £100 million matchday landmark to match Manchester United and Tottenham in cash reserves

    John W Henry
    Liverpool looking to cash in big than rivals from matchday revenues

    Owners of Liverpool FC, Fenway Sports Group, began work on the redevelopment of Anfield Road in September 2017. A ceremonial spade was placed by Jurgen Klopp, the Reds' manager, on a rainy morning that marked the beginning of another important phase for the club. The £80 million redevelopment includes construction of a new stand and other improvements to the stadium.

    The steel framework has increased since the project moved forward significantly. In July, a 300 ton roof truss was placed into place; additionally, 7,000 seats will be available to accommodate the large demand for matchday tickets. Additionally, additional revenue streams like conference space and other means of income are expected due to conference spaces and the added seats.

    Liverpool believes having a balanced budget alongside successful sporting performances helps them achieve success. It's valuable for the future because the Main Stand was finished in 2016— which means Liverpool's Anfield stadium can accommodate more than 60,000 attendees.

    Because of the Reds' revenue streams at the time, they needed to increase revenue by performing this action and it has been valuable to them.

    Some of their rivals were moving into new, high-tech stadiums within this period,  most notably the Spurs £1bn stadium in 2019.

    According to Off The Pitch business analysts, Manchester United and Spurs combined matchday revenue will exceed £100 million. Liverpool currently doesn't surpass this revenue. In fact, the 2021-22 financial year is currently the one that Liverpool's accounts are up to. The same report said Liverpool will bring in nearly $89.7 million from matchday revenue.

    Liverpool outpaced Manchester United for the first time in fiscal management, higher prize winnings and easier access to commercial revenue for 2020/21 . They achieved second place in revenues with this data.

    However, as it stands the Anfield club would need to improve standards in order to match  their Old rivals in matchday revenues.

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