The Premier League have agreed to scrap gambling sponsorship on clubs' jerseys from the 2025/26 season
The English top flight league will become the first in Europe to do so following talks with the Department for Culture, Media and Sport as part of the government's ongoing review of gambling legislation.
Eight of 20 football clubs currently in the Premier League are sponsored by bookmakers, more than any other company.
The Premier League said in a statement: "Premier League clubs have today collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising.
"The announcement follows an extensive consultation involving the League, its clubs and the Department for Culture, Media and Sport as part of the Government’s ongoing review of current gambling legislation.
"The Premier League is also working with other sports on the development of a new code for responsible gambling sponsorship.
"To assist clubs with their transition away from shirt-front gambling sponsorship, the collective agreement will begin at the end of the 2025/26 season. "